Jul 13 2008
Fast Track Behavior Marketing
Behavior marketing or more precisely behavior targeting, is a technique used by online publishers and advertisers to increase the effectiveness of their advertising and marketing campaigns. Fortunately, computer technology makes data collection for statistical analysis relatively easy.
However, the main problem with statistics is relying on someone else’s data collection, presentation, analysis, and interpretation. Unless you learn to do it yourself, you pretty much have to trust another source. Furthermore, if you’re not that familiar with statistical analysis then you’ll need data collection and analysis tools that are easy to install and understand. Here’s an example.
How to Track Sales Letter Before Any Sale Is Made
If you are a beginner or don’t have much traffic, testing can be a daunting task. Why? because testing requires at least 30 actions to give you fairly accurate results otherwise you’d be just guessing. 30 actions is the absolute minimum. The longer the test runs and more accurate the results will be.
For example, if you are split-testing two different headlines of your sales letter and assuming you have 2% conversion rate you need to test until one of the headlines reaches 30 actions. 30 actions with 2% conversion rate is 1500 visitors. Now if you are testing two different headlines you may need 3000 visitors.
The majority of marketers don’t fully apply this principle on their testing. To drive just a few visitors, and after making a few sales, it appears easy to jump into a premature conclusion. This is very dangerous. Testing has to be accurate or it’s of little value.
But there is a better solution. With proper “time-tracking” you can split-test headlines accurately and without even making any sales.
For the most part this method requires less than 100 visitors as opposed to 3000 visitors. In other words, you can test 30 times faster and possibly more accurately. This is a must - especially for those who don’t get thousands of visitors per day.
Let’s consider how this can be done. In addition to tracking actions or sales, if you can also track the percentage of visitors who stayed at least 20 seconds on your page, then another critical behavior can be determined.
Why does it work?
Think about it. If the purpose of the headline is to get readers attention a visitor who stays over 20 seconds indicates that the page headline was interesting enough to stay on the page. Alternatively, if a visitor leaves in less than 20 seconds it means your headline didn’t do a good enough job of getting your visitor to stay on the page.
If you do get the visitor to stay, then you will make the most out of every visitor and not just the one who take action. In most cases, 30 visitors (not actions) is enough for your testing.
This is the fastest and probably the best way to improve your existing sales process and increase the conversion rate. Although this method returns more accurate results faster, it doesn’t change the fact that the longer you test, the more valuable your visitors become.
Affiliate Prophet is a nice script that does the time-tracking for you and much more. Using AIDA, “time-tracking” concept you can do a lot more than just testing headlines.
Check out some additional benefits of Time-Tracking. No doubt, this concept will super-charge your marketing and take your business to the next level.
business, internet marketing trends, testing
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Brian Hack is an Internet analyst and business builder that writes for the Business Builder Report. He is a Publisher and Distributor of Audio + Ebooks located at http://waymore.info. You can subscribe to Brian’s waymoreEzine to get free Quick Video Tips about packaging your own ebook as well as information about making, marketing and advertising your own products and services.
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[...] My favorite software picks of the year goes to Affiliate Prophet and the OpenX ad server. Here’s a link to what I wrote about OpenX As for AP the upgrade to taguchi testing was the best money I spent all year. You can read my article here in the BBR. [...]
[...] My favorite software picks of the year goes to Affiliate Prophet and the OpenX ad server. Here’s a link to what I wrote about OpenX As for AP the upgrade to taguchi testing was the best money I spent all year. You can read my article here in the BBR [...]