Dec 07 2008
Marketing Cycle Summary
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives.
Marketing focuses on discovering and satisfying consumer needs. The cycle starts with gathering information. The information is used to discover what a consumer needs. Next is to find the right combination of product, price, and promotion or marketing mix to optimize delivery of your goods, services, or ideas.
An Internet business can’t satisfy the needs of all consumers, so it must focus on one or more Continue Reading »