Business Builder Report

The value of your advertising can be improved by increasing the conversion rate with split testing. The value of your sales page can be improved by increasing conversion rate using multivariate testing of sales page copy. The combination of these two activities will eventually lead to a killer ad and consistently profitable sales conversions.

The order of business is to set up a sales page and a multivariate tracking and testing system to refine the conversion rate. The multivariate testing will require keyword research, headline creation and carefully Continue Reading »

business, internet advertising

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The purpose of business is earning Profit and your sales page is your main source of revenue. Although your sales page cannot interact with a visitor by asking questions in the same way a sales person could, it does contain certain features that can be measured and adjusted for better conversion performance.

A sales page is very much like a long advertisement. Basic features of a sales page that are similar to an ad include Continue Reading »

business, marketing