Business Builder Report

A foremost feature of Internet Marketing is how easily a direct channel of distribution between manufacturer and buyer is set up and managed. Unlike a supply chain for goods and services that relies on intermediaries to buy, stock, store, and deliver to a point of sale, digital products are easily produced, stored, advertised, sold and delivered on demand immediately and automatically.

As you can see from the short list of Internet Marketing Communication in the graphic above, there are many more important activities related to managing your channels of distribution. The most obvious question is how can one person learn and apply everything to their business?

The short answer is by leverage. In this case leverage can be applied as systems and as relationships. In systems management your action should be focused on everything that can be automated so it becomes easy to modify and maintain.

Leveraging relationships is about finding ways to include others in your business. After all, everyone has their strengths and weaknesses and their likes and dislikes when it comes to every day business building.

A popular short run example of leveraged relationships are joint ventures where products are launched and channeled directly through email lists. However that is just one of the many channels that can be used to get your product out to buyers.

Effective management of channels of distribution comes down to relations between leveraging time spent on managing your marketing systems and how your time can be further leveraged with other persons to mutual advantage. The more you can leverage, the more effective your business becomes, and the more time you get to spend on things you enjoy and do well.

Two places of product development that tend to be overlooked or under-used are pre-launch preparation and post-launch continuance. Pre-launch prep includes testing and tracking in a variety of ad channels to rate responses and collect data to forecast conversion rates. Potential JV partners can use this data to estimate their return on investment and so can you.

After a product launch, sales increase to a peak and then start to decline. In order to extend the life cycle of a product, sales decline can be slowed by expanding channels of distribution. For example waymore.info has a List and Sell program available to waymore Book Club members. Your product can be listed in the waymore Store and marketed through extended channels of distribution that include a weekly Ezine, a monthly Catalog, ad rotation and article marketing through a network of article directories.

Just like a best seller will launch through a network of popular chain stores, after the launch the product continues to be promoted as it trickles down to smaller stores to extend its sales life cycle. Strategic planning of before and after launch channels of distribution is a good way to increase both long and short run sales results. I highly recommend you drop by waymore.info to sign up and extend your product’s sales potential.

internet advertising, marketing

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!

While it’s true that all writers and marketers can find the resources and connections they need to put their projects together, one of the problems is quality control. Not all Internet writers are marketers so they must learn enough about marketing to sell their ebooks. Not all Internet marketers are writers so they need to learn enough about producing ebooks to have a product to market.

The idea of quality control as it applies to ebook publishing and internet marketing can be described as a control or basis for comparison and what can be done to meet or exceed control. For publishers a measure of quality can be determined by Continue Reading »

marketing, publishing, quality control, writing