Archive for May, 2008

May 25 2008

Sales Letter Rules of Engagement

Published by Brian under Business

What follows are a few rules to consider as you write your sales letter from the ground up. From the effective attention grabbing headline, to sub-headline that draws attention to your proposition, to empathy with testimonials, and introductions, leading in to presenting your product’s benefits in an efficient, organized, clean and interesting manner are distinct parts of a sales letter that must also be woven together in a way to get the most possible number of visitors to actually read through what you have to say in a state of trusting and learning. Continue Reading »

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May 18 2008

Sales Letter Headlines

Published by Brian under Business, Marketing

If you’ve ever written a sales letter and got stuck or worried about your response rates, or your methods, or even never written a sales letter before, I’m going to give you a quick and easy formula to follow. You don’t have to be the best writer in the world, have the greatest imagination in the world, or have a master’s degree or anything like that. If you can write and read English, you can write effective and profitable sales letters. Continue Reading »

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