Business Builder Report

The combination of organic search, paid search, placement, advertising, and marketing activities can be generally described as search engine promotion. Individually these various search engine activities can be promoted and when they are connected as part of an integrated plan, the sum of the parts have the potential to generate greater revenue than if they operated independently.

The object of organic and paid search engine placement is to get your ad viewed. Meta tags and researched keywords are used to optimize your pages for organic search engine ranking. On its own this is not enough to get placement on the first page of Google search results. Continue Reading »

business, marketing, search engine promotion

Publishing for profit is the result of selling a digital product like an ebook for example. The cost of sales includes the time it takes to research a niche, write your book, design a cover, write sales copy, register a domain, host a site, set up payment processing, marketing and sales etc. PPC Advertising for Arbitrage plays an important part in developing sales and profit.

Part of the marketing process is advertising. Free search engine advertising is the result of Continue Reading »

Arbitrage, contextual advertising, PPC