Business Builder Report

The world wide web is for the most part a public domain for the free exchange of information that includes a variety of media. The concepts of world wide, public and free appear in opposition to those who might argue that copyright, provenance and chain of custody is somehow enforceable.

The most common show of force or enforcement is censorship. For example, when Christians accepted Christ as savior and later adopted a new testament that was added to the old testament for a new more up to date bible, both Jew and Christian censored each other using dogma to enforce copyright. The question is who actually did write the bibles.

While arguments of provenance and chain of custody continues to spawn knee jerk censorship and holier than thou propaganda extolling the virtues of a collective, voluntary, or borg like wonderful world, life goes on, articles are published, and shit happens, that’s life in the public domain.

Many publishers are too busy writing original content or editing and pasting plr to chase violators or research provenance. Ironically, plr has a much higher click through rate on contextual advertising than so called original content. The indicator then is that if there is a genre that distinguishes the different categories of literature and speech, private label rights has created its own rightful character and signature, or lack thereof, in the public domain.

The online advertising industry as a whole tends to view traffic as valid or invalid. Search engine marketing companies optimize around traffic that either converts or does not convert. Click fraud companies analyze traffic to distinguish legitimate or fake uses. Such binary filters appear as a rather gross way to profile complex human behavior.

With the exception of a small percentage of robot traffic, the majority of clicks and impressions simply cannot be determined to be good or bad. Depending on their various attributes, clicks are of higher or lower quality, on a graduated scale. So, traffic and click quality then means the likelihood that they will lead to a productive action for the advertiser.

Again, censorship and propaganda are used to convince the advertising community that a technical solution to filter or harness a basic human character and right of free choice is appropriate. However, the history of invention and innovation clearly points out opposition and therefore balance in all endeavors. For every program there is a hack, for every virus there is anti-virus, for every good click there is a bad click. Opportunism is what happens during and between the release of opposing technology, filters and action.

The technical holy grail of reliable verification of traffic and click quality continues to obscure the point that free choice is a human character. As such, binary behavior analysis is limited to short term results as people do actually learn and choose. One of the more remarkable examples of behavior patterns that continue to be exploited by technical propaganda is contextual advertising.

For example, Google does reserve the right to disable an account for any reason, including invalid click activity from any source. “For any reason” trumps any and all other reasons for an account to be active. Google propaganda promotes its business as an acceptable way. Contextual ads are sold through the AdWords and distributed through the AdSense publishing channel. Google acts as broker taking money from advertisers and paying publishers.

Whether you are experienced or cynical, or skeptical because of experience, the fact is that Google is carefully placed in the money stream to take advantage of both advertiser and publisher. Regardless of any cause for complaint of either party, Google can dictate its terms and apply their trump card for any reason. Disabling of AdSense accounts indicates a classic divide and rule tactic.

Divide and rule is a combination of political, military and economic strategy of gaining and maintaining power by breaking up larger concentrations of power into chunks that individually have less power than the one implementing the strategy. In reality, it often refers to a strategy where small power groups are prevented from linking up and becoming more powerful, because it is difficult to break up existing power structures.

One underlying assumption is that every time Google disables an AdSense account, any real or perceived competition is used to seed and further divide the other search engine competitors. The now banned or savvy publishers armed with low-end competitive technology and techniques are left to play on the fringes of advertising business.

Censorship then is indicated when advertisers start thinking there is a need for complex, proprietary, technical adjustments to absorb the overall effect of lower traffic quality, low capture and low conversion rates. Icing on the cake of propaganda implies that high quality publishers pay the price, advertisers get value, and Google continues to profit at their partner’s expense.

The question of a reliable way to authenticate traffic, capture, clicks, and conversion may be answered in a less technical and more direct way. Further analysis will continue next week.

contextual advertising, traffic

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!

---

Brian Hack is an Internet analyst and business builder that writes for the Business Builder Report. He is a Publisher and Distributor of Audio + Ebooks located at http://waymore.info. You can subscribe to Brian’s waymoreEzine to get free Quick Video Tips about packaging your own ebook as well as information about making, marketing and advertising your own products and services.

Trackback URI | Comments RSS